INNOVATION IN EVERY STEP

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The Future Demands Hands-Free

Shoes haven’t changed where it matters most: putting them on. In a $400B+ industry chasing materials and performance, convenience has been left behind. Now, the hands-free revolution is here—what started as a breakthrough is quickly becoming an expectation, reshaping how the world puts on shoes.

PROTECTED. PROVEN. BUILT TO SCALE.

Built to Power Every Category

Our innovation isn’t a gimmick. It’s a defensible technology platform with the breadth and depth to power every footwear category.

PERFORMANCE

Engineered for speed, stability, and all-day energy. Built to move when you do.

RELAXED

Effortless comfort and easy wearability, designed for everyday life without compromise.

OUTDOOR

Durable, adaptable, and ready for the elements. Confidence wherever the path leads.
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HANDS-FREE IS TAKING OVER

KIZIK

Proof consumers want hands-free footwear

BLUE OX

Expanding the category into boots and beyond

GLOBAL BRANDS

Licensed to industry leading partners to bring hands-free tech to their shoes.

100+ RETAILERS

From Nordstrom to Zappos to DSW, making hands-free accessible everywhere.

Leadership Team

Mike Pratt
Founder and Chairman
Gareth Hosford
CEO
Morgan Keldsen
Chief Business Development Officer / Head of Licensing
Craig Cheney
Chief Innovation Officer
Russell Nadel
Senior Director — Licensing Partner Management 
Eric Nielsen
Chief IP Officer & General Counsel
Rollen Jones
CFO
Jason Lee
COO

Partner With HandsFree Labs®

License innovation that spans every category.
Join the leaders shaping the hands-free future and bring hands-free footwear to your brand.